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Apple Joins Google in Energy Market

Apple and Alphabet

Date Published: 2016-08-04

Preface
Apple has been given permission to sell energy into the wholesale market and joins Alphabet as they both tap into the alternative energy market.

STORY
Back in 2015, Apple invested $850 million in a solar farm, nearing 3,000 acres which will generate enough energy to power 60,000 homes. The goal is for Apple to generate enough energy to power all of its Apple stores and server farms. This was the largest non-utility solar project ever, according to Bloomberg. Tim Cook, Apple CEO said:

"
[This is the] biggest, boldest and most ambitious project ever.

We know that climate change is real. Our view is that the time for talk has passed, and the time for action is now. We've shown that with what we've done.

Source: Bloomberg

As a contrast, Alphabet signed a 400 Mw power-purchase deal in wind, bringing its total energy production to a whopping 1 gigawatt, more than seven times the 130 megawatts Apple is putting back into the energy grid. Alphabet is famously known for its 'floating cloud' patent, believed by many to be a move surrounding energy conservation. Here's a rendering from the patent office.

Together, Apple and Alphabet are the tech giants slowly moving into the energy realm, and for the record, Apple was given permission by the Federal Energy Regulatory Commission to sell "energy, capacity and other services."

As Apple and Alphabet grow cash to absurd levels, their reaches are growing well outside of technology. The energy market is just one, as both firms try to essentially eliminate their carbon footprints. The author is long shares of Apple

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