Lede

Sunday Natural, an online vitamin and food supplement retailer, is considering a sale that could value the company between 600 million and 800 million euros.

Summary

• Sunday Natural is working with investment bank Houlihan Lokey to explore a possible sale.
• The company's founders are looking to capitalize on high valuations in the nutrition sector.
• Private equity firms and consumer healthcare companies have expressed interest in the sale.
• Initial bids have been submitted by potential buyers, including CVC Partners.
• Sunday Natural was founded in 2013 by a group of nutrition specialists.
• The company sells directly to consumers through its website.
• The company is expected to generate earnings of around 50 million euros in 2023, up from 30 million euros in 2022.
• The sale is not guaranteed, and discussions are ongoing.
• Nestlé bought The Bountiful Company’s vitamin and supplements brands for $5.75 billion in 2021.
• In 2019, Franchise Group Inc bought Vitamin Shoppe for $208 million.