Toyota Considers New EV Platform to Compete with Tesla
Lede
Toyota is considering a dedicated platform for battery electric vehicles in order to compete with Tesla's design and manufacturing innovations.
Summary
- Toyota is considering a dedicated platform for battery electric vehicles in order to compete with Tesla's design and manufacturing innovations.
- A new EV platform would be the result of a review of Toyota's electric car strategy undertaken last year.
- Its current production architecture, the e-TNGA system, was launched in 2019 and produces electric vehicles on the same assembly line as gasoline cars and hybrids.
- Several projects that were supposed to take advantage of the e-TNGA platform are now being delayed or cancelled.
- Toyota recognises the need to match Tesla's innovations if it is to drive down production costs and turn its all-electric business into a higher margin one.
- Toyota's lack of battery electric models appears to be hurting sales in the US where the growth of EVs is outpacing that of the overall market.
- Toyota is expected to lay out a strategy that emphasises "diverse powertrains", with gasoline hybrids remaining key to its business even as it ramps up EVs.
- Some of Toyota's suppliers have also privately expressed concern about its slow embrace of EVs.