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Toyota Considers New EV Platform to Compete with Tesla





Date Published:
Author: CML News

Lede

Toyota is considering a dedicated platform for battery electric vehicles in order to compete with Tesla's design and manufacturing innovations.

 

Summary

  • Toyota is considering a dedicated platform for battery electric vehicles in order to compete with Tesla's design and manufacturing innovations.
  • A new EV platform would be the result of a review of Toyota's electric car strategy undertaken last year.
  • Its current production architecture, the e-TNGA system, was launched in 2019 and produces electric vehicles on the same assembly line as gasoline cars and hybrids.
  • Several projects that were supposed to take advantage of the e-TNGA platform are now being delayed or cancelled.
  • Toyota recognises the need to match Tesla's innovations if it is to drive down production costs and turn its all-electric business into a higher margin one.
  • Toyota's lack of battery electric models appears to be hurting sales in the US where the growth of EVs is outpacing that of the overall market.
  • Toyota is expected to lay out a strategy that emphasises "diverse powertrains", with gasoline hybrids remaining key to its business even as it ramps up EVs.
  • Some of Toyota's suppliers have also privately expressed concern about its slow embrace of EVs.

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