There is a powerful pattern of optimism and momentum in Wayfair Inc (NYSE:W) stock right before of earnings, and we can capture that pattern by looking at returns in the option market. The strategy won't work forever, but for now it is a momentum play that has not only returned 1,394% annualized returns, but has also shown a high win-rate of 58%.

The premise is simple -- one of the least recognized but most important phenomena surrounding this bull market is the amount of optimism, or upward momentum, that sets in the two-weeks before an earnings announcement. Now we can see it in Wayfair Inc.

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The Options Optimism Trade Before Earnings in Wayfair Inc
Let's look at the results of buying a monthly call option in Wayfair Inc two-weeks before earnings (using calendar days) and selling the call before the earnings announcement.

Here's the set-up in great clarity; again, note that the trade closes before earnings, so this trade does not make a bet on the earnings result.

Here are the results over the last three-years in Wayfair Inc:

W: Long Call

% Wins: 58%
Wins: 7 Losses: 5
% Return:  641.4% 
% Annualized:  1,394% 

Tap Here to See the Back-test

The mechanics of the TradeMachine™ are that it uses end of day prices for every back-test entry and exit (every trigger).

We see a 641.4% return, testing this over the last 12 earnings dates in Wayfair Inc. That's a total of just 168 days (14 days for each earnings date, over 12 earnings dates). That's an annualized rate of 1,394%. That's the power of following the trend of optimism into earnings -- and never even worrying about the actual earnings result.

We can also see that this strategy hasn't been a winner all the time, rather it has won 7 times and lost 5 times, for a 58% win-rate and again, that 641.4% return in less than six-full months of trading. The trade will lose sometimes, but over the most recent trading history, this momentum and optimism options trade has won ahead of earnings.

Setting Expectations
While this strategy had an overall return of 641.4%, the trade details keep us in bounds with expectations:
      The average percent return per trade was 62.4%.

Checking More Time Periods in Wayfair Inc
Now we can look at just the last year as well:

W: Long Call

% Wins: 58%
Wins: 3 Losses: 1
% Return:  366.5% 
% Annualized:  2,389% 

Tap Here to See the Back-test

We're now looking at 366.5% returns, on 3 winning trades and 1 losing trades. It's worth noting again that we are only talking about two-weeks of trading for each earnings release, so this is 366.5% in just 8-weeks of total trading which annualizes to 2,389%.
      The average percent return over the last year per trade was 88.37%.

The personality of this bull market is one that shows optimism before earnings -- irrespective of the actual earnings result. That has been a tradable phenomenon in Wayfair Inc.